Forum: Subtitling
Topic: Are there any CAT tools for subtitling?
Poster: jbjb
Post title: netflix
Netflix advertises regularly but they still handle only major languages. In Eastern Europe they are still at 10% localisation in the biggest market, Poland, so moving to the other 15-20 languages in the region will very much depend on the subscription rate in each country.
Maybe they made a mistake by expanding into 130 new territories in January. Up to that moment entry into each new market was an event. Now the event was expanding into 130 new markets but for each of these markets separately it was a non-event - people everywhere subscribing for the first free month but then discovering that there's no localisation, little content - no reason to remain a paying customer.
Now the big event for each market will have to be "okay, we came to your market x months ago but now we actually started to offer your language and more content, so please subscribe again, now it's actually worth it".
I somehow suspect that many Eastern European languages will never become worth investing into translations or it will take years to achieve.
Topic: Are there any CAT tools for subtitling?
Poster: jbjb
Post title: netflix
Netflix advertises regularly but they still handle only major languages. In Eastern Europe they are still at 10% localisation in the biggest market, Poland, so moving to the other 15-20 languages in the region will very much depend on the subscription rate in each country.
Maybe they made a mistake by expanding into 130 new territories in January. Up to that moment entry into each new market was an event. Now the event was expanding into 130 new markets but for each of these markets separately it was a non-event - people everywhere subscribing for the first free month but then discovering that there's no localisation, little content - no reason to remain a paying customer.
Now the big event for each market will have to be "okay, we came to your market x months ago but now we actually started to offer your language and more content, so please subscribe again, now it's actually worth it".
I somehow suspect that many Eastern European languages will never become worth investing into translations or it will take years to achieve.